Online Reputation Marketing Checklist

1. Research Online Competition & Perform Keyword Analysis

A. Research and identify top online business directories for your industry

B. Research top competitive companies and identify online business directories they are listed on

C. Identify your top keywords

 2. Claim & Optimize Local Directory Listings – for increased Maps Ranking

A. Confirm and claim online listings including Yelp and g+ and as many of the following online directories:

  • Yellow Pages
  • City Search
  • Insider Pages
  • Hot Frog
  • Super Pages
  • Kudzu
  • Judy’s Book
  • Merchant Circle
  • Urban Spoon
  • Yellow Book
  • Dex Knows
  • Yellow Bot
  • Local
  • Best of Web
  • Four Square
  • Yahoo

B. Keyword optimize listings for Search Engine Ranking by including primary keywords into listing descriptions.

C. Optimize listings by including hours of operation, images, contact information, website, URL, and as many other details about the business as possible.

3. Create Feedback Page on Website

1.  Develop a private feedback page on website to capture feedback from customers

2. Add survey questions to feedback page

3. Prompt customer to copy and paste feedback to your g+ page (only if positive feedback)

4. Mobile App Kiosk

 Develop a mobile version of the feedback page for ease of use on mobile applications

5. Train staff on maintaining and building a 5 Star Culture.

6. Review Collection

  1. Send emails to current customer base to solicit feedback; direct them to your feedback page or your g+ page
  2. Send messages to g+ circles to solicit feedback on your g+ page
  3. Solicit feedback from all new customers; use mobile app or send them to your feedback page

7. Review Engagement

  1. Monitor all online business listings and feedback page for new reviews/feedback
  2. Always engage in reviews that are left online whether positive or negative

8. Website & Social Media Review Posting

1. Publish and post new positive reviews on website and social media sites as they are left

2. Convert positive reviews to graphical images before posting to Facebook and Pinterest

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