Actionplanr Press Release

For Immediate Release:

April 1, 2013

Announcing The Official Launch of Actionplanr App

Hware LLC., announces the launch of Actionplanr, a productivity software application designed for helping solopreneurs and micro- businesses in four key areas of their workflow.

  • Task Management

  • Goal Planning

  • Work/Life Balance and Integration

  • Step-by-step action plans

“As a desktop application, we felt we could build a more powerful and richer interface that would allow solo-users to work offline,” says Brenda Horton, co-creator of Actionplanr and president of Hware LLC., (HumanityWare).

With nearly 200 trial users, Actionplanr is stealthily building a community of a new generation of productivity software users.

“Our community tends to be DIY (Do-It-Yourselfers).  They like working in a fluid and flowing manner, but they also understand the huge advantage of implementing key systems into their workflow. Actionplanr gives them the platform to be highly effective by helping them be more organized,” says Brenda.

Actionplanr was designed by the husband and wife team, Chuck and Brenda Horton.  Chuck has three decades of business management, technology consulting, and application development experience for small businesses, corporations, non-profits, and government agencies.

Brenda brings two decades of traditional sales and marketing experience in various for-profit and non-profit sectors. Actionplanr is their first productivity software tool designed for the solo user.

“We have quite a few business coaches and life coaches using Actionplanr,” says Brenda.  “They are assisting people on many layers of their lives. Using our four-quadrant work/life system enables them to help their clients take a ‘big picture’ look at their lives in the workplace and in their personal lives.”

“I think our society has been moving in a direction for sometime now where our personal and professional lives tend to overlap. More and more people are starting to look at their work/life in a more holistic manner and Actionplanr empowers them on a fundamental level by helping them achieve their goals and projects,” says Brenda.

Actionplanr offers a free trial and is a software product of Hware LLC.

Learn more at

For press inquiries on Actionplanr or to schedule an interview with Brenda Horton, please contact: or 530-368-7251


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