I can usually tell from the first few paragraphs if I am going to like a book by how enchanting it is.
Guy Kawasaki (co-founder of Alltop, an online news magazine rack), has consistently enchanted me with his previous books, from “Art Of The Start” to “Reality Check” to his most recent release, “Enchantment, the Art of Changing Hearts, Minds, and Actions.”
The Enchanting Factor
Guy is as enchanting in person as he is through the written word.
He is to the geek world what Beckham is to Soccer or Tiger Woods is to Golf. He’s the Godfather of high-tech sales and marketing…an icon in the technology industry. Simply put, he’s a Rock Star in Silicon Valley. (I know, blatant suck-up…but I believe it to be true.)
Guy Kawasaki wants to change the world and he is certainly doing that one book at a time.
Enchantment is a modern day version of “How To Win Friends And Influence People” by Dale Carnegie. It is written for the 21st century business person (online entrepreneur).
It is about the art and science of networking and schmoozing. Whether you are networking and schmoozing customers, employees, a vendor, or a boss, it’s a skill that too few people have, but so desperately need.
Guy’s writing style is engaging, easy, and personable. He weaves a lot of his own personal work experiences with non-boring data, statistics and case studies.
I was inspired by Enchantment.
The degree to which I am inspired by a book is based on how often I mark it with sticky tags and highlight the words with a yellow marker and write notes in pencil on the pages, (especially if it is a business book, so that I can easily reference it). Call me old fashioned, but I like to read books made from paper (preferably recycled paper — hemp is even better.) My eyes spend too much time as it is in front of a computer monitor.
Guy is passionate about teaching. And, a good teacher doesn’t just bestow knowledge, he/she encourages you to take action. At the end of Enchantment, Guy offers a short test to see how well the reader paid attention to his advice. It is a 20 point scoring system. I scored 17, which stated, “Go forth and enchant.”
Let me know what your score is after you read Enchantment and let’s compare notes!
Over the course of my professional career, I’ve been told that I am a great networker. I never really gave it much thought until I read Enchantment. Being a great networker is one thing. Understanding how to leverage your networking abilities is another set of essential business skills, and that’s what Enchantment is about.