Are You Giving Platinum Service To Your Customers?
Why The Platinum Rule Matters Beyond Your Customers
We all know the golden rule, “Treat others the way you’d like to be treated.” Well, I have been thinking a lot lately about another rule. I call it the Platinum Rule. The Platinum Rule is about treating others the way they want to be treated, not the way you think they want to be treated. For a high volume business this may be hard to achieve, but may well be worth it. Look at Zappos, the successful online shoe company. They have a reputation for “Platinum-Like” customer service.
For the professional service-based business, the Platinum Rule is definitely achievable and an all-around win for everyone. Think about it. Your customers are happy because they are being treated how they want to be treated. And, happy customers tend to refer more customers your way. More customers = more sales and revenue.
I think the best way to find out how your customers like to be treated is to ask them. I am a big fan of SurveyMonkey.com. I think you can also apply the Platinum Rule to your vendors, employees, and partners. After all, isn’t the Platinum Rule really about being considerate of others? Isn’t it about understanding what their needs and wants are and empowering them to succeed by meeting those needs and wants? When you empower those around you, it makes for a positive and uplifting environment. Who doesn’t want to be in a happy workplace?
What are your thoughts on the Golden Rule versus the Platinum Rule? Are you already using the Platinum Rule? Please leave your comments below.