Rework, 37 Signals, and 3 Million Customers

Rework is a  powerful reminder of the importance of keeping things simple as you grow your business. I  read Rework in 2 hours, which tells you how easy of a read it is.  It is written by Jason Fried and David Hansson founders of 37 Signals. 37 Signals has over 3 million people using their software. Perhaps you have heard of Basecamp and Highrise, a couple of their most popular online software tools.

Keeping Business Simple

I had the good fortune to meeting Jason in person earlier this year at the SXSW interactive media conference in Austin Texas and he is as nice as he is wicked smart.
If you are a small business owner, you cannot afford to ignore this book.  Rework takes thinking out of the box to a whole new level, yet the approach is about keeping business simple and using plain common sense.  It is straightforward and unbelievably useful and practical unlike many other business books.

Rethink Your Business

Whether it is our home, relationships, the food we eat, or they way we do business. I believe we are at a place in time where people everywhere are Rethinking about how we live our lives more consciously and Rework is the perfect business book to help you move in that direction. Rework is about Redefining what it means to build a successful and profitable business.

This Book Is Not For Status Quo Keepers

If you want to maintain the status quo, then this is not the book for you. However,  if you want to reevaluate, reassess, or redesign the way you go about doing business, then Rework is the perfect book for you. I LOVE this book and I know you are going to appreciate it too! So cozy up in your favorite relaxing spot with highlighters and tab stickers because you will want to mark up this book all over the place. It’s a good thing it is a fast read because it is hard to put down.
Have you already read Rework? If so, we’d love to hear what you thought about the book.  Please leave your comments below.

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