Michael Jackson may have been the GREATEST entertainer in the world, but clearly he was also a MASTER at building a massive FAN base. Here are the top 10 ways he built a loyal following:

  1. He started with a great product, not a mediocre one.
  2. He kept putting out a great product, it’s called consistency.
  3. He kept adding more value to his product by always over-delivering.
  4. When off-stage, he treated everyone with dignity and respect. Do you treat your vendors, employees with dignity and respect?
  5. He was a great humanitarian. It was part of his business model. He did not wait to make his billions and then decide to give it away. He gave along the way as he made his wealth. Are you building charity into your business model?
  6. He genuinely cared about his fans. Do you genuinely care about your clients?
  7. He never dropped to the level of his attackers and those that tried to tear him down. Do you take the high road or the low road?
  8. He was innovative, daring, risk-taking, creative, and a hard worker. Do you play it safe?
  9. He was grateful, humble and sincere when receiving accolades.
  10. He used the gifts that he was born with and turned them into a strength like Michael Jordan, Oprah Winfrey, Tiger Woods.

What are you doing in your business to build a loyal following? I’d love to hear.

Brenda Horton is a partner with Hware, a software company that designs online business planning tools for small businesses, start-ups, and non-profits. You can follow her on Twitter at http://twitter.com/BrendaHorton and join Hware’s Fan page http://www.facebook.com/HwareFB

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