Sep
24

5 Reasons Why Your Business Idea Needs An Action Plan

What Direction Is Best?

How An Action Plan Can Take Your Vision To Reality Every successful entrepreneur knows that going from point A to point B needs a plan or a clear direction.  The path to a profitable business requires planning. You would not drive cross country from California to NewYork with out a map or GPS (Global Positioning System). Right? So, why would anyone attempt to build a business without a plan? Or, launch a promotional campaign with out a plan, or produce an event without a plan? We all … [Read more...]

Jun
30

8 Business Tips When Morale Is Low

What to do when morale is low?

Setting Guidelines for Strategic Business Meeting I recently facilitated a strategic business meeting where the leaders within the organization were very hostile towards one another. It would be an understatement to say that the tension in the room was thick. Morale was at an all-time low. The people present had some unspoken mistrust and fear.  Furthermore, egos were getting in the way of their decision-making process. They were blinded by their own self-interest versus the best interest of … [Read more...]

Jun
23

Doing Good By Doing Business

Oftentimes, business planning is about picking a path.

The Give-As-You-Grow Sales Model My business partner and I just went through an in-depth business planning retreat a few weeks ago, and while the session was grueling at times, it was a process that I am grateful for.  We needed to get clear about the direction of our company. We needed to make some big decisions. So we spent a week putting together financial projections.  We looked at our SWOTs (strengths, weaknesses, opportunities, and threats.) We acknowledged that we both tend to be … [Read more...]

Apr
16

Why Strategic Plans Won’t Work

Sunsets in Nevada County Northern California

Unless They Are Integrated Into the Business Plan A few days ago I attended a town hall meeting  in my rural community hosted by the local Chamber of Commerce. The purpose was to get feedback from local businesses so that the chamber can formulate a strategic plan. It was a 'gather-the-information' type of meeting.  I am not a member of the local chamber and I must confess that I am not involved with our local business community as much as I would like to. Mainly because my own business … [Read more...]

Aug
25

Why You Need a Social Media Plan

Deer In My Yard

Not having a Social Media Plan is like going for a long Hike in the Mountains without any Food and Water. The point is that you may survive, but it will be a very challenging and frustrating experience that could have otherwise been avoided. In my last post, I wrote about how planning starts with a VISION. In this post, I want to emphasize the importance of PLANNING. When most people think of planning, they yawn, BORING! Who wants to get boggled down with details?! "Let's just go for it, make … [Read more...]

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