You are here: Home / Archives for Marketing
May
03

8 Tips On How To Capture The Mindshare Of Buyers?

By Brenda | Brand, Customer Service, Entrepreneur, Marketing, Online Marketing, Sales, Small Business, Start-Ups, Training

3 Comments

8TipsForMindshare

8 Ways To Capture Mindshare Of Your Target Audience. Savvy marketers know exactly how their target audience makes a buying decision. And when the time comes to purchase, they know how to capture the mindshare of their prospective buyers. In other words, they understand that buyers/consumers/people have very busy lives and they don't wake up every morning thinking about you and your business. So, capturing and staying in the forefront of a buyer's mind is critical. So, let's play a short game … [Read more...]

Aug
18

Forget the Golden Rule! It’s all about the Platinum Rule!

By Brenda | Blog, Customer Service, Entrepreneur, Marketing, Sales, Small Business

6 Comments

Platinum Service

Are You Giving Platinum Service To Your Customers? Why The Platinum Rule Matters Beyond Your Customers We all know the golden rule, "Treat others the way you'd like to be treated." Well, I have been thinking a lot lately about another rule. I call it the Platinum Rule. The Platinum Rule is about treating others the way they want to be treated, not the way you think they want to be treated. For a high volume business this may be hard to achieve, but may well be worth it. Look at Zappos, the … [Read more...]

Jul
24

How Is Your Company Brand Perceived?

By Brenda | Brand, Business, Coaching, Entrepreneur, Green Business, Marketing, Sales, Small Business

2 Comments

Brand Xsmall

Does Your Target Audience Know Your Brand? Here is a short exercise I often share with my clients about brands: 1. Quickly. Think of a car. What image comes to mind? 2. Quickly. Think of an airline. What company comes to mind? 3. Quickly. Think of a Realtor. Who comes to mind? Whatever answer came to mind is the company that owns your mindshare. The brands that own the largest real estate (mindshare) in your head are the ones that have been most successful in infiltrating your … [Read more...]

Jul
15

How To Keep Customers Coming Back

By Brenda | Blog, Customer Service, Entrepreneur, Small Business, Start-Ups

4 Comments

iStock_000011999211XSmall

CARE About Them I used to work in the real estate industry and for many years the Brokers held the keys to the kingdom, meaning that only THEY had access to the listings. Today, the power lies in the hands of the customer with access to mountains of information on the internet.  Yes, the business world is continuing to change at lightening speed. With information being indexed, categorized, organized, systematized, ranked, tweeted, posted, podcast, videoed, etc., it is the customer who now … [Read more...]

Jun
17

Business Lessons From A Flight Attendant

By Brenda | Blog, Business, Customer Service, Entrepreneur, Leadership

2 Comments

UCLA Graduation 2010

Do You Have An Aptitude For Business? I attended my nephew's graduation ceremony from UCLA this past weekend and the businessman who gave the commencement address carried my memory back to when I was graduating from college.  He gave me much to ponder about my own personal journey towards becoming an entrepreneur. You see, my nephew has graduated with a Liberal Arts degree in History and the commencement speaker holds a degree from History too.  The point he was making is that just because … [Read more...]

« Older Posts

| Privacy Policy | Disclosure | Terms of Service |