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Jul
12

Meetup: 4 Reasons Why Meeting People in Person Still Matters.

By Brenda | Blog, Entrepreneur, Marketing, Online Marketing, Small Business, Social Media

1 Comment

Meetup

Let's Meetup! If someone had told me five years ago that I would be the organizer of a Meetup group with over 100 members that discusses online business and marketing strategies, I would have told them that they were smoking crack. In case you have never heard of Meetup.com, it's an online platform to help people organize "in-person" meetings. Prior to Hware (HumanityWare), I was NOT interested in the online world, computers, technology, or any type of geek gadget. I saw them all as … [Read more...]

May
03

8 Tips On How To Capture The Mindshare Of Buyers?

By Brenda | Brand, Customer Service, Entrepreneur, Marketing, Online Marketing, Sales, Small Business, Start-Ups, Training

3 Comments

8TipsForMindshare

8 Ways To Capture Mindshare Of Your Target Audience. Savvy marketers know exactly how their target audience makes a buying decision. And when the time comes to purchase, they know how to capture the mindshare of their prospective buyers. In other words, they understand that buyers/consumers/people have very busy lives and they don't wake up every morning thinking about you and your business. So, capturing and staying in the forefront of a buyer's mind is critical. So, let's play a short game … [Read more...]

Apr
20

Video Blog Book Review: Enchantment

By Brenda | Blog, Book Review, Entrepreneur, Marketing, Sales, Small Business

3 Comments

Chatting with Guy before he went on stage at SXSW 2010

I can usually tell from the first few paragraphs if I am going to like a book by how enchanting it is. Guy Kawasaki (co-founder of Alltop, an online news magazine rack), has consistently enchanted me with his previous books, from "Art Of The Start" to "Reality Check" to his most recent release, "Enchantment, the Art of Changing Hearts, Minds, and Actions." The Enchanting Factor Guy is as enchanting in person as he is through the written word.   He is to the geek world what … [Read more...]

Feb
03

What Type Of Entrepreneur Are You?

By Brenda | Action Plans, Blog, Entrepreneur, Leadership, Planning, Small Business

2 Comments

Entrepreneur

There Are 3 Type Of Profiles Of Entrepreneurs 1. The Dreamer She loves to stay in dream mode. She lights up when she talks about her idea. As a matter of fact, she has a ton of ideas. She's Debbie Dreamer. She often fantasizes about all the people who will use her products or services. She builds vision boards and has her very own private "dream space." She keeps a journal of her endless ideas. She moves from one idea to another as she quickly becomes bored with them. The thought of sticking … [Read more...]

Jan
19

Do You Over-Complicate Your Business?

By Brenda | Action Plans, Blog, business planning, Entrepreneur, Planning, Productivity, Small Business, Start-Ups, Training

2 Comments

Brenda Horton and Guy Kawasaki at SXSWi 2009

Are You Confusing Your Customers? Oftentimes, as small business owners, we tend to over-complicate things. Too often we make our business much harder than it needs to be for ourselves and our customers. Here's why; "Lots of research in economics and psychology shows that when we know something, it becomes hard for us to imagine not knowing it.  As a result, we become lousy communicators. Think of a lawyer who can't give you a straight, comprehensible answer to a legal question.  His vast … [Read more...]

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