You are here: Home / Archives for Customers
Jan
19

Do You Over-Complicate Your Business?

By Brenda | Action Plans, Blog, business planning, Entrepreneur, Planning, Productivity, Small Business, Start-Ups, Training

2 Comments

Brenda Horton and Guy Kawasaki at SXSWi 2009

Are You Confusing Your Customers? Oftentimes, as small business owners, we tend to over-complicate things. Too often we make our business much harder than it needs to be for ourselves and our customers. Here's why; "Lots of research in economics and psychology shows that when we know something, it becomes hard for us to imagine not knowing it.  As a result, we become lousy communicators. Think of a lawyer who can't give you a straight, comprehensible answer to a legal question.  His vast … [Read more...]

Oct
27

How To Piss Off Your Customers

By Brenda | Blog, Customer Service

2 Comments

Grr! by Martin Kingsley

Grr! by Martin Kingsley. There are many ways to annoy and anger your customers, but I am only going to focus on one of the most common ways ---- it's about lack of clear EXPECTATIONS. Don't set realistic expectations. An example of setting unrealistic expectations are the overly-hyped informational products that are sold over the internet. When you over-promise and under-deliver, or when you paint a picture that is not an accurate description of what the customer can expect, that's a … [Read more...]

Jul
24

How Is Your Company Brand Perceived?

By Brenda | Brand, Business, Coaching, Entrepreneur, Green Business, Marketing, Sales, Small Business

2 Comments

Brand Xsmall

Does Your Target Audience Know Your Brand? Here is a short exercise I often share with my clients about brands: 1. Quickly. Think of a car. What image comes to mind? 2. Quickly. Think of an airline. What company comes to mind? 3. Quickly. Think of a Realtor. Who comes to mind? Whatever answer came to mind is the company that owns your mindshare. The brands that own the largest real estate (mindshare) in your head are the ones that have been most successful in infiltrating your … [Read more...]

| Privacy Policy | Disclosure | Terms of Service |