Grr! by Martin Kingsley. There are many ways to annoy and anger your customers, but I am only going to focus on one of the most common ways ---- it's about lack of clear EXPECTATIONS. Don't set realistic expectations. An example of setting unrealistic expectations are the overly-hyped informational products that are sold over the internet. When you over-promise and under-deliver, or when you paint a picture that is not an accurate description of what the customer can expect, that's a … [Read more...]
