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Jun
01

Ben & Jerry’s Ice-cream Is More than just about Cows

By Brenda | Blog, Business, business planning, Conscious, Entrepreneur, Envision Plan Act, Leadership, Planning, Small Business

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Ben Cohen, Brenda Horton, Jerry

Incorporating Social Activism into Business While at a fundraiser in San Francisco last week sponsored by Ben and Jerry's Ice-cream company, I had the good fortune of meeting Ben Cohen and Jerry Greenfield, founders of Ben & Jerry's. The growth and success of their small business over the last 32 years is quite extraordinary. What makes their story exceptional and inspiring is how they have cultivated a company culture of fun, transparency, and social activism while growing their business. … [Read more...]

Aug
25

Why You Need a Social Media Plan

By Brenda | Blog, Envision Plan Act, Green Business, Internet Marketing, Online Marketing, Planning, Productivity, Social Media, Training

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Deer In My Yard

Not having a Social Media Plan is like going for a long Hike in the Mountains without any Food and Water. The point is that you may survive, but it will be a very challenging and frustrating experience that could have otherwise been avoided. In my last post, I wrote about how planning starts with a VISION. In this post, I want to emphasize the importance of PLANNING. When most people think of planning, they yawn, BORING! Who wants to get boggled down with details?! "Let's just go for it, make … [Read more...]

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