Rework is a powerful reminder of the importance of keeping things simple as you grow your business. I read Rework in 2 hours, which tells you how easy of a read it is. It is written by Jason Fried and David Hansson founders of 37 Signals. 37 Signals has over 3 million people using their software. Perhaps you have heard of Basecamp and Highrise, a couple of their most popular online software tools.
Keeping Business Simple
I had the good fortune to meeting Jason in person earlier this year at the SXSW interactive media conference in Austin Texas and he is as nice as he is wicked smart.
If you are a small business owner, you cannot afford to ignore this book. Rework takes thinking out of the box to a whole new level, yet the approach is about keeping business simple and using plain common sense. It is straightforward and unbelievably useful and practical unlike many other business books.
Rethink Your Business
Whether it is our home, relationships, the food we eat, or they way we do business. I believe we are at a place in time where people everywhere are Rethinking about how we live our lives more consciously and Rework is the perfect business book to help you move in that direction. Rework is about Redefining what it means to build a successful and profitable business.
This Book Is Not For Status Quo Keepers
If you want to maintain the status quo, then this is not the book for you. However, if you want to reevaluate, reassess, or redesign the way you go about doing business, then Rework is the perfect book for you. I LOVE this book and I know you are going to appreciate it too! So cozy up in your favorite relaxing spot with highlighters and tab stickers because you will want to mark up this book all over the place. It’s a good thing it is a fast read because it is hard to put down.
Have you already read Rework? If so, we’d love to hear what you thought about the book. Please leave your comments below.
I just finished reading two books and they are filled with powerful reminders that strong business relationships matter and harnessing the power of social media is critical to cultivating those relationships. The first one is called “Crush It” by Gary Vaynerchuck. For those of you who have not heard of Gary, he has internet rock star fame. He grew his family’s local wine shop into a national industry leader using the power of social media. I highly recommend it to every entrepreneur who wants to grow their online brand. It’s fresh, authentic and a very fun read. I believe we are seeing the emergence of a new kind of entrepreneur in America and Gary Vaynerchuck is our poster boy.
Trust Agents
The second book is “Trust Agents” by Chris Brogan and Julien Smith. Chris was just recently named one of Forbes Web Celeb 25. Trust Agents offers incredible perspective on how to harness the power of social media by understanding that transparency and authenticity is powerful behavior in building your online presence. They write about being a “Human Artist” – someone who understands how to communicate with people in a real and thoughtful way.
Using the Power of the Internet
These two books, “Crush It” and “Trust Agents” should be the foundation to growing your business online. They are a must read for anyone who is serious about building your business by using the power of social media.
