Getting Started with
Social Media for Small Business

An in-depth BEGINNER’S GUIDE
to Social Media: Twitter, Facebook, and Blogging.

This is a 4 part online and on-demand series designed specifically for small business owners who feel overwhelmed with social media and don't know where to start.

Price: $99
Exclusive Price of
$79 until midnight Sept 30th, 2009
for For South Nevada County Chamber of Commerce Attendees

This complete step-by-step guide that
will help you grow your online presence.

Here is an overview of what you will learn

Social Media Strategies for Beginners

Brief overview of social media’s past, present, and future. (This will help you have a general understanding of its universal mass appeal and hyper-growth that it is currently experiencing.)
Why your social media STRATEGY must begin with a VISION.
Why having a social media PLAN is key to your STRATEGY.
Why the right Social Media ACTION steps taken at the RIGHT time are necessary.
Why tracking and measuring your Social Media results is vital to your social media STRATEGY.
Why being adapatable and flexible is key to your success with Social Media.

Plus you will also learn

Why the old rules of doing business have died and why the new way is here to stay.
Understanding your message/product/service and communicating it in a clear and concise manner on social networking sites.
Why quality online relationships are critical to the success of your business.
Finding your target audience and participating in their online communities.
Why building your client base online is FREE for now but may not be in the future.
Why Twitter and Facebook are the best social networking sites to grow your online presence.
Why blogging is CRITICAL to your Social Media STRATEGY.
Understand how social media fits into your overall business model.
Some social media statistics that will BLOW your mind and what it means for your business in the future.

Twitter for Beginners

Tactics and Techniques that will take your business to the next level
How to get Tweeps to endorse you and your business.
How to get Tweeps to retweet your links.
How to create an AWESOME BIO that gets retweeted over and over.
How to identify your specific target audience and get them to follow you.
How to start a conversation and engage.
Key automation tools that will help systematize your time on Twitter.
How to invite your Twitter followers to subscribe to your BLOG and become your FANS on Facebook.
Why initiating the follow is critical to your growth on Twitter.
The biggest mistakes that people make on Twitter that results in people UN-FOLLOWING them FAST.
An ACTION plan for the next step.

Facebook for Beginners

How to grow your Friend and Fan base
How to find your specific target audience and invite them to Friend/Fan you.
How to integrate Facebook and Twitter for effective communication.
How not to annoy your Facebook friends with Twitter updates. (This is a serious problem.)
Posting updates to your Friends and Fans and getting them to make comments.
Real examples and stories of people who are using Facebook to gain massive exposure for their business.
Learn how to maximize your Facebook presence with your FAN page, Groups, and PROFILE.
Why you should have a FAN page for your business.
Key strategies that drive traffic from your profile to your Fan page.
What type of topics to post on Facebook that get the most comments.
Where to find great content to upload on Facebook.
An ACTION plan for the next step.

Blogging for Beginners

An in-depth understanding of why blogging is the HUB of your Social Media activities

A comprehensive overview of blogging.
A series of questions to ask yourself before you start blogging.
How to choose the right blogging software for your website.
Best practices in blogging that get your blog noticed.
Why you should integrate vlogging (videos blogs) into your blogs.
How and why to link your blog to Twitter and Facebook.
Why links and keywords are critical to writing a successful blog.
Why the 4 C’s of blogging; content, comments, controversy, and consistentency matter in the blogosphere.
Examples of successful small businesses who are using blogging to grow their business.
How to get subscribers/readers to your blog.
An ACTION plan for getting started in blogging.

100% money back guarantee no questions asked if you are not satisfied for any reason. However, take a look below at what our attendees have said about us because we feel confident that you too will feel the same.

Who should attend?

Small Business Owners
Entrepreneurs
Start-ups
Non-profits
Coaches
Consultants
Marketers
Salespeople
Work-at-home-moms/dads

Check out what people are saying about Hware’s Webinars

Vanessa Smith, Wellness Coach & Intuitive - “This was a fantastic webinar. It was fascinating to see the history of technology and how powerful of a tool social media is. Brenda made it so clear and compelling that having a social media strategy in place is essential in making your business thrive. Many of the free offerings found online are fluff, with not a lot of valuable content. This was something different – it was the appetizer and main course. I wonder what’s for dessert! Thank you Hware!”

Lisa Schrader, CEO Awakening Shakti – “The Hware social media webinar blew my socks off! A top notch production with extremely valuable content that immediately had a positive impact on my business.”

Gena Livings, Online Personal Health and Fitness Coach – “Hware’s webinar on social media was a complete eye opener! The presentation was jam packed with valuable information for the small business owner. Brenda Horton delivered a powerful message on the importance of nurturing, building, and cultivating relationships through social media.”

Christine Elisabeth von Malsen Hueber, Social Networking Strategist – “I loved all the tips & techniques for Social Media success you shared in your webinar … your specific examples of Twitter strategies & how to optimize SEO aspects were extremely valuable and very easy to implement. I recommend your webinar for those just getting their feet wet as well as more advanced ”Power Users.” I was impressed by how much the chat interactions within the webinar were so beneficial to everyone.”

Sonika Tinker, Relationship Expert – “The information about the evolution of social networking and specific internet marketing strategies was enlightening. I left the call with specific actions to take to increase my visibility and went to work that day to implement what I learned. I can’t wait to learn more strategies! For anyone who is new to social networks, or wants to increase their proficiency at social networking, do NOT miss this webinar! I only wish I had taken it 6 months ago!!”

About Hware

Brenda and Chuck Horton are founders and partners of Hware, a software company that develops online business planning tools for small business owners.

Chuck has over 28 years of technology expertise and 32 years of business expertise. He is a serial and social entrepreneur. As a consultant in Silicon Valley, he has helped hundreds of clients from corporations to small businesses become highly profitable enterprises.

Brenda has owned three businesses and has vast expertise in marketing and networking. She had her first successful internet business in 1997. She is a social media Power User, speaker, and small business blogger. Together, they help entrepreneurs, small business owners, and start-ups design business models around the LIFE they envision. Whether it is a marketing plan, a business plan, a strategic plan or a social media plan, Hware has the expertise, tools, and knowledge to help you take your business to a higher level.

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