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Dec
21

Tools I Use To Run My Business, Hware LLC.

By Brenda | Blog, Business, Planning, Productivity, Small Business, Training

12 Comments

Nevada County Online - A Meetup Group I started in 2010 for local businesses.

As a software entrepreneur people often ask me for advice on the best online tools to use for their small business. So, here is an extensive list that we (Hware) have compiled to help you get your work done.  Some of the tools we use daily, some a few times a week, some a few times a month, and some a few times a year.   Most of all, we use all these tools for the following reasons: 1. It helps us become more efficient in our workflow. 2. It increases our productivity. 3. It saves us money or … [Read more...]

Nov
09

From Chaos To Clarity

By Brenda | Blog, Entrepreneur, Leadership, Productivity, Small Business, Training

5 Comments

WheatGrassShotBrendaGena

Entrepreneurs have a high threshold for uncertainty and risks. We thrive in chaos and can navigate through a lot of confusion on our way to clarity.  We wouldn’t have our lives any other way. The challenges, the complexity, and the craziness of entrepreneurship are what oftentimes make us feel alive. But there comes a point when we need to move away from chaos and get clear, grounded, and centered. Otherwise, we find ourselves unproductive or wasting time, money, and resources (things small … [Read more...]

Aug
23

How To Captivate Your Customers Like A Rockstar.

By Brenda | Business, Customer Service, Entrepreneur, Green Business, Marketing, Sales, Small Business, Training

9 Comments

Michael Franti

    I recently attended a Spearhead concert produced by Wanderlust in Tahoe, California, and even though I have seen Michael Franti (the lead singer of Spearhead) and his band at least a dozen times, the experience always leaves me inspired. After the concert, I started thinking about Spearhead’s insanely raving fan base and wondered what a small business owner can do to inspire and excite her target audience to take action.  After all, what's the point of having a business if you … [Read more...]

Jun
02

Life Lessons I Learned Post College

By Brenda | Blog, Business, Leadership, Planning, Training

2 Comments

Graduation Day

My nephew graduated from college last month... Graduation Day, Gabe and his sisters. and as with all life changing events, it provoked me to reflect, take a pause and write down some thoughts on what I have learned since I graduated from college. So, here is the short version of what I shared with him at Diego's restaurant amongst immediate family.  By the way, here is the Yelp review I wrote about my experience that evening at Diegos.   These were just random thoughts on … [Read more...]

May
03

8 Tips On How To Capture The Mindshare Of Buyers?

By Brenda | Brand, Customer Service, Entrepreneur, Marketing, Online Marketing, Sales, Small Business, Start-Ups, Training

3 Comments

8TipsForMindshare

8 Ways To Capture Mindshare Of Your Target Audience. Savvy marketers know exactly how their target audience makes a buying decision. And when the time comes to purchase, they know how to capture the mindshare of their prospective buyers. In other words, they understand that buyers/consumers/people have very busy lives and they don't wake up every morning thinking about you and your business. So, capturing and staying in the forefront of a buyer's mind is critical. So, let's play a short game … [Read more...]

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