I SEE YOU

There’s no doubt that the movie Avatar has captured the imagination of millions. So what does a Hollywood film have to do with business owners? Three words: I SEE YOU. In the movie, Neytiri of Pandora looks straight into Sully’s eyes and says to him, “I see you.” Three simple words, yet such profound meaning. Now think about that for a moment. Imagine taking the time to say that to our customers, our vendors, our employees, our subscribers, and our partners.  My observations and life experiences lead me to believe that people have a desire to be acknowledged and treated with dignity and respect. Once you understand that, then you are in a position to better SERVE the people around you whether it be employees or customers. I realize that sounds so obvious, but I am amazed at how oftentimes, businesses just don’t seem to care. By saying, I see you, Neytiri  acknowledged Sully, she validated him, and she showed him that she cared.

I see you means so much more than its literal connotation. It means:

• I am listening to you, Partners, Affiliates and Vendors
• I understand your needs and wants Mrs. Customer
• How can I empower you, Employees
• How can I help you Fans, Followers, Friends
• How can I support you, Subscribers to my blog
• What can I do to serve you, Database of Prospective Buyers
• How can I thank you, Donors

I See You is about the Platinum Rule

Ultimately, I see you means, I am here for you . I care about you. It’s about understanding the needs and wants of the people around you. I see you is more than the Golden Rule — Treat Others the way YOU want to be treated. I see you is about the Platinum Rule — Treat others the way THEY want to be treated. Now, you might say that giving everyone the customized attention and care of the Platinum Rule is not cost effective or realistic, but what I would encourage you to think about is how you can better understand the people around you that help make your business successful.  It’s a known fact that people do business with people who they know, like, and trust.  What are you doing to see the people around you so that they rave about your products and services and refer more business your way? How are you showing them that you care? If you are having a hard time answering these questions, then it’s time to ask them whether it be your employees or customers. I recommend using survey monkey, an online survey tool. By surveying your team, customers, etc., you will get the feedback you need to guide you in the right direction. Lastly, unfortunately, this lack of caring does not seem to discriminate, whether it be big business or small business. Here is a perfect example of someone who felt like his airline did not “See Him.”

Reminder: Just 9 more days left to win an HP iPAQ Glisten SmartPhone.

I am a firm believer in selling through education. And, there is no better way to inform and educate your customers than through blogging.  That is why I have invited a few entrepreneurs over the course of the next few weeks to share with Hware’s readers how they are using their blog to expand their online reach to attract more customers. You will find that you don’t need to be a Chris Brogan or Seth Godin in the blogosphere to be a success. You just need to take the first step. We would love to hear what steps you are taking to start your blog if you have not started one already. What are some of your fears or concerns about blogging? If you are an experienced blogger, feel free to jump in and share your advice. We are all here to learn from one another. Please share your thoughts with us. ~ Brenda Horton, President of Hware

This is a guest blog post from Mary Anne Davis, a jewelry designer of  Madison Design Jewelry

The beauty of internet-driven marketing tools is they are very inexpensive (often free) to utilize in helping build our businesses. I am launching my jewelry business on a very tight budget. What started as a hobby quickly turned into a business — it still surprises me when people want to buy my handmade earrings or necklaces. So how do I use the internet and social media to market my jewelry? I have a Facebook “fan” page for Madison Designs Jewelry, where I post my blogs and an occasional message to my fans about a new design, or a “special sale for fans only”.  Because I’m trying to be careful not to over-sell,  I keep my blog postings to once or twice a week. I think a good rule of thumb (for me) is to market 25% of the time I post, blog, or tweet.

I spent some time thinking about what to write in my blog that wasn’t just a huge “buy my jewelry” message. I came up with what I think is the perfect balance — blogging about a different gem stone each time. I tell the folklore about a particular stone, and keep it strictly informational. Of course the photo I use depicting that particular stone is something I’ve made and is available on my website. But other than that, it’s not a big “buy me” message, and I have had people respond well to that.

I recently started using Twitter (www.twitter.com/maryannedavisnc) where I post my blogs with the gem stone stories, but I also comment on other tweets and other things I do. I purposely did not put the name of my jewelry company into the Twitter account title because I didn’t want it to limit what I could talk about. I am also a photographer and occasionally like to post about that as well. (To view some of my photos, www.maryanne.imagekind.com).  Having my name as the title keeps my options open.

You don’t have to have 25 years of marketing experience to use the social media to your advantage. There are some great experts out there who can help guide you through the sometimes confusing technology. None of us have to do everything ourselves — the best entrepreneurs are the ones who capitalize on their strengths and outsource everything else.

Mary Anne Davis

Nevada City, CA, United States

See Mary Anne’s blog at www.maryannedavisjewelry.blogspot.com

Getting Started with Social Media for Small Business

As a courtesy to Hware’s blog readers, we want to hip you to our popular online self-paced video training series called, Getting Started with Social Media for Small Business. Go ahead and try the Demo! It’s FREE!

Get Started Now with Free Demo!

No software to download. No Dvd to install.

5 Reasons You Should Check Out Hware’s FREE DEMO on Social Media:

1. You cannot afford to waste another moment while your competitors are using social media to grow their business.

2. You are frustrated and overwhelmed with understanding how to use social media to grow your business.

3. You want to learn specific key strategies and methods to using social media to sell more of your products and services online.

4. You want to harness the power of Twitter (fastest growing social networking site), Facebook (400 million users), and Blogging (powerful tool to communicate with your customers) to generate more sales and revenue.

5. Social media is the cheapest and fastest way to connect with your customers online and you want to learn the tools, tactics, and strategies to build a trusting long-term loyal customer base who refer more customers to you.

Are you already using social media to grow your online presence? Feel free to share with us how you are using it to grow your business online.

As an online business training and software company, we often get a lot of  small business owners who come to us asking to help them grow their business online.

So I have put together 7 tips on creating an online presence for entrepreneurs:

1. Have a long term perspective about your brand. Word travels fast on the internet so be intentional about your activities online.

2. Do some market research. Find out where your customers are hanging out online and start contributing to the conversation using social media. If the majority of them are on Facebook, then start networking with them on Facebook. The point is to be highly targeted when connecting with your prospective customers online. Otherwise, you can easily waste a lot of time.

3. Put a simple marketing plan together. Putting your intentions to the written word is a powerful exercise that will help you achieve your goals. Be sure to include an action plan. Keep it simple by writing out who is responsible for what by when.

4. Play to your strengths. The point here is to keep it simple by doing what you are good at. Don’t make it so hard on yourself. If you are great at writing, then start a blog. If you are great at speaking, then start vlogging (video blog). Start with one thing that you are good at and then incorporate another thing once you’ve got the first one down.

5. Join industry groups online. There are a gazillion like-minded groups and industry associations on the internet. Check out what your industry is doing online and be sure to connect and network with your colleagues. You never know when a collaboration can turn into something that is mutually benefitting.

6. Track your results. By measuring the outcome of your actions you will see where you need to make improvements to get the results you are looking for. There are a ton of measurement tools on the internet to track your web traffic. Google analytics is a good place to start.

Hear the Answers in the Quietness

It seems that the world of Business Coaching is exploding just like Social Media Experts so I’ve put together 6 Key Questions to ask your Business Coach before you hire him/her:

1. How long have you been a coach/consultant full-time? You want to know how long this person has made a living for himself/herself as a business consultant or coach. While the old business paradigm is melting and new innovative ways of doing business online are emerging, the fundamentals of business, i.e., PROFIT are still relevant. Understanding how well someone has made a living for themselves as a coach will tell you volumes about how successful they have been in their profession. What industries have they coached in? What level? Executive/CEO or managerial? Small businesses, entrepreneurs, start-up and non-profits? What size of businesses have they coached? A $30,000 dollar a year company is a lot different than a 3 million dollar a year company.

2. Will you please provide me with your past and current references? I know this seems obvious, but you’d be surprise how many people don’t call on references. Testimonials are good, but you really should talk to someone who has been coached by this person bestowing their expertise. You also want to know how long the person being coached has been in business. In addition, you want to gauge how profitable they are. Now, this information will be a little hard to extract since most companies are private and won’t release that data. What they are more likely to tell you is how much revenue or sales they generated in one year. The problem with that is revenue only tells you one side of the story. An entrepreneur may have generated 2 million dollars in sales last year. However, if their expenses and overhead were 2.1 million, then they lost money. So, you need to do your due diligence and get creative in extracting that information. You may ask, “What’s your industry’s average profit margin and how profitable has your business been in relation to industry standards since you hired your Business Coach?”

3. How well do you understand technology and systems? There is no way getting around having a successful business today without the advice of an expert on key technologies and systems. Technology and systems are essential to business in today’s digital world. So, when hiring a business coach, make sure they know what they are talking about when it comes to advising you on what technologies and systems are best for your type of business. They don’t necessarily need to be the person implementing the systems and technologies, but they should at least be able to point you in the right direction to experts who can. Miss this question and you will certainly go down a deep rabbit hole of frustration and wasted time and money.

4. Will I be working with you or one of your “Trainers?” With the hyper-growth of the coaching business, many consultants are hiring trainers to help them with their clients. There is nothing wrong with that at all. You just need to be clear on who you will be working with. If it is one of their “trainers” then you will want to do your due diligence on that person as well. In addition, some coaching companies offer membership sites and group coaching. You will want to know how available and accessible the coach will be in those programs.

5. Are you in alignment with my values? Here is an example: Let’s say you are a “Green” business and you value the triple bottom line model, also known as the 3 P’s. Planet, People, Profit. So, would you hire a coach who has an over-excessive lavish lifestyle when you are clearly aware that mass consumption is bad for the environment?   Surround yourself with mentors, teachers, trainers, and coaches who are in alignment with your values.

6. Am I clear on the expectations between us? Having unclear and vague expectations is a recipe for the dreaded two D’s: DISASTER and DRAMA! Don’t ever assume anything. If you are not clear on the contractual agreement or offering, then be sure to ask before you buy. Please don’t buy into a coaching program only to find out that you can’t get out as smoothly as you got in.  Any business coach worth their salt will not make it difficult for you to leave the program. It should be an easy-in, easy-out model. You definitely will want to read the fine print. In addition, some coaching companies make an offer where you have access to a lot of coaching material for a nominal fee and 30 or so days later that fee increases substantially. It is a marketing tactic that is used to get you to try before you fully commit. They charge your credit card a low fee to get you started with the hope that you will find value and stick around. The fee then increases after 30 or so days and your credit card gets automatically charged every month. I am not knocking these campaigns, I just want you to understand the marketing strategy behind these tactics.

Here is a bonus tip on hiring a business coach/consultant. It is one that is unfortunately oftentimes overlooked: Listen to your intuition and instincts. Your inner voice is your guidance, your compass. It’s there for a reason, so get quiet and listen to it. If the coach resonates with you, then go for it!

This is not an exhaustive list of Questions and Tips, so if you have some insight on hiring a business coach/consultant, please feel free to add more on the comments below!

Brenda Tello-Horton is co-owner of Hware, an online business training and software company. She can be reached at info@hware.com

4 Tips to Getting Started with Social Media:

1. Understand your Target Audience – It’s not the entire 2 billion people on the internet. Get laser-focused on who they are and where they hang out online.

2. Know your Target Audience’s problems, challenges, and concerns. When you understand this, you will be in a much better position to help them.

3. Be a Solutionary! Yes, it’s a made-up word. Bring a solution to their problems in a revolutionary way. Today’s economic times requires that you address their issues with creativity and innovation. How does your product/service solve their problem?

4. Make it easy for them to find you online using social media, search engine optimization, blogging, etc.

How to Exercise Your Eyes

from wikiHow – The How to Manual That You Can Edit

We all know how important it is to keep our bodies fit by doing things like going to the gym, jogging, and swimming. But, did you know that you can exercise your eyes as well? Eye exercising will keep your eyes healthy and help minimize eyestrain.

Steps

1. Sit comfortably on a chair. Rub your hands together until they feel warm. Close your eyes and cover them lightly with your cupped palms. Avoid applying pressure on your eyeballs. Place your palms so that the nose remains uncovered, and the eyes remain behind the slight hollow of the palms. Make sure that no light rays enter the eyes, and leave no gaps between fingers or between the edge of the palms and the nose. You may still see other lingering traces of colors. Imagine deep blackness and focus on the blackness. Take deep breaths slowly and evenly, while thinking of some happy incident; or visualize a distant scene. After your eyes see nothing but blackness, remove your palms from your eyes. Repeat the palming for 3 minutes or more.
2. Close your eyes tightly for 3-5 seconds, then open them for 3-5 seconds. Repeat this 7 or 8 times.
3. Close your eyes and massage them with circular movements of your fingers for 1-2 minutes. Make sure you press very lightly; otherwise, you could hurt your eyes.
4. Press three fingers of each hand against your upper eyelids, and hold them there for 1-2 seconds, then release. Repeat 5 times.
5. Sit and relax. Roll your eyes clockwise, then counter-clockwise. Repeat 5 times, and blink in between each time.
6. Sit about 6 inches (150 mm) from the window. Make a mark on the glass at your eye level (a small sticker, black or red, would be perfect). Look through this mark and focus on something far away for 10-15 seconds; then focus on the mark again.
7. Hold a pencil in front of you at arm’s length. Move your arm slowly to your nose, and follow the pencil with your eyes until you can keep it in focus. Repeat 10 times.
8. Look in front of you at the opposite wall and pretend that you are writing with your eyes, without turning your head. It may seem difficult at first, but with a bit of practice it is really fun. The bigger the letters, the better the effect.
9. Imagine that you are standing in front of a really big clock. Look at the middle of the clock. Then look at any hour mark, without turning your head. Look back at the center. Then look at another hour mark. Do this at least 12 times. You can also do this exercise with your eyes closed.
10. Focus on a distant object (over 150 feet or 50 m away) for several seconds and slowly refocus your eyes on a nearby object (less than 30 feet or 10 m away) that’s in the same direction. Focus for several seconds and go back to the distant object. Do this 5 times.
11. Focus on an object in the distance (as far as possible) with a low contrasting background. Do this for a few minutes every half hour or so. This does not improve your vision, nor does any other technique. It can, however, maintain your best eyesight level during the day and prevent significant further vision deterioration.

Tips

• It’s more important to do the exercises regularly than to do them for a long time. Even 30-60 seconds of eye movement every hour is very helpful. For example, when your computer takes its sweet time to do something, most people just stare at the poor thing and waste the time, but you can make a few circles with your eyes. Even the first day you do this, you should notice that, when you finish working, your eyes aren’t as tired as usual.
• Taking short breaks from near work (e.g. staring at a computer monitor) to stare out to the distance also relieves some strain.
• Palming is a good method to help your eyes feel better. You close your eyes and put your palms over them, this will rest your eyes.
• Blink the eyes many times.
• Splash your eyes with cold water repeatedly when feasible, and especially when your eyes are strained.

Warnings

• Consult your optometrist (eye doctor) before doing any of these exercises. The last thing you want to do is add further strain to your eyes, or damage them permanently.
• When doing these exercises, make sure that you’re not facing anybody, or that they know you’re doing eye exercises. Otherwise they might think you’ve gone nuts.
• Doing these exercises when you wear contacts may cause them to suction to your eyeball. They might also move around and possibly become folded and/or dislodged, which can be extremely uncomfortable as well.
• Do not apply pressure on your eyes.
• Wash your hands before doing these exercises to avoid getting irritants in your eye.

Things You’ll Need

• Pencil
• Eyes
• Eye drops (Eyes may become dry)

Related wikiHows

• How to Take Care of Your Eyes
• How to See in the Dark
• How to Get a Job When You Are Blind or Visually Impaired
• How to Get Rid of Black Circles Under Your Eyes
• How to View Stereograms
• How to Exercise While Sitting at Your Computer
• How to Avoid Getting Dry Eyes from the Computer
• How to Cure Puffy Eyes

External Links

• Eye Exercises… Eye Therapy For Better Eyes, Eyesight And Vision Correction.
• [1]
• Eyezercise.com – Eye Exercises for Natural Vision Improvement
• Eyesight improvement the natural, affordable and easy way
• Eye Exercises for Eye Relaxation and Natural Vision Correction
• http://www.totemdog.com/eyesite
• http://www.rebuildyourvision.com
• http://www.CureYourEyes.com/blog
• http://www.HealMyEyes.com

Article provided by wikiHow, a wiki how-to manual. Please edit this article and find author credits at the original wikiHow article on How to Exercise Your Eyes. All content on wikiHow can be shared under a Creative Commons license.

Not having a Social Media Plan is like going for a long Hike in the Mountains without any Food and Water.

The point is that you may survive, but it will be a very challenging and frustrating experience that could have otherwise been avoided. In my last post, I wrote about how planning starts with a VISION. In this post, I want to emphasize the importance of PLANNING. When most people think of planning, they yawn, BORING! Who wants to get boggled down with details?! “Let’s just go for it, make it happen and we will adjust along the way. Besides, it’s more fun and adventurous to have some spontaneity in our lives!” I swear, I used to say that and believe that with all my heart, and I still do in some areas of my life, but NOT when it comes to business. Unfortunately, I have had to learn through too many failures to understand why PLANNING is key to a successful business. So let’s dive into some key factors that are fundamental to having a solid social media plan. For the purpose of this blog post, I will be referring to small businesses:

• Know your target audience – Who are you selling to? Who’s attention do you want? Let’s narrow it down further. What  is your buyer persona?  That means, what are your buyers’ preferences, tastes, likes and dislikes. For example, my company, Hware sells software tools that help small businesses. Therefore, I look for entrepreneurs, and Work-at-Home folks to connect with online and try to make myself useful to them. I am laser-focused on the kind of person I want to interact with online. It’s  not that I don’t or won’t engage with anyone other than my ideal client, it’s just that I am very specific and clear about who I need to be talking to online for my business. More importantly, if your target audience is not online, then you are wasting your time being online. You need to be where they are. That’s where market research comes in.
• Spend some time doing some Market Research – It is crucial to find out where your customers hang out. Are they on Twitter or LinkedIn? Are most of them not using social networking sites and still prefer e-mail? The point is that you need to have a clear understanding of where they are so that you can communicate with them.  Occasionally, I enroll my online audience in surveys, which gives me insight into what they need. I then provide them with the results of the polls. By engaging my audience and asking for feedback, I gain tremendous knowledge on who they are, what their challenges are, and how I may better serve them. Here are a few online survey tools: Poll Daddy,  Survey Monkey and Twtpoll (for Twitter). The surveys need to be short, simple and convenient for the participant, otherwise, they will be reluctant fill it out.

• Know your online STAG: I call these your Strengths, Talents, Attributes, and Gifts. You must find and own your STAG and become like the beautiful statuesque male deer I live with here in the foothills of Northern California. They know their own power and beauty.  They grace the land with great ease and confidence. When you know your STAG, you will attract, engage, and be like a magnet to your online Fans, Friends, and Followers. When you are clear about your STAG, it will show in your energy, your presence. We all feed off of each other’s energy and your customers are no different. They will know if you are moving with ease and confidence and when you are putting their best interests first and foremost. (I will write more about STAG in future blog posts.) An example of using your STAG is let’s say that you are better at talking than writing; then perhaps you may want do more vlogging (video blogs) than blogging. The point is that you are playing to your strengths and when you work from a place of strengths, it always much easier.
• Remember that your Social Media Plan - should come under the umbrella of your marketing plan and your marketing plan falls under your business plan and your business plan should be part of your long-term strategic plan, (which I will write about in more detail another time.) So many people get overwhelmed with social media, but it is important to keep things in perspective. Social media is just one aspect of your overall business and as an entrepreneur/self-employed, you wear many different hats – social media is your marketing hat.

On my next blog post, I will delve into more detail about social media planning. I will be writing about some specific automation tools to help systematize and simplify your online presence.

Brenda Horton is Co-owner of Hware, a software company that designs business planning tools for small businesses. She will be hosting a FREE and LIVE Webinar on Social Media STRATEGIES for beginners on September 2nd.

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Mastermind Meeting

Monday Mastermind Movers and Shakers

Lately, I have been getting a lot of inquiries about my mastermind group, so I thought I would share my personal experience with my current mastermind group without divulging confidential information.  Everyone has different reasons for business masterminding. They range from networking, accountability, brainstorming, collaboration, support, guidance, sounding board, different perspectives, cheer-leading squad, inspiration, the list is varied.  The main reason I started my mastermind group was to help one another stay focused on building our business using social media. Focus is one of the biggest ongoing challenges many entrepreneurs have. A mastermind group is excellent because of the accountability factor.

Invite more than you want because not everyone will stick

The mastermind group I am currently in started in March 2009 and will continue until late August 2009, a six month commitment. We meet twice a month (every other Monday from 2:00-4:00 pm PST.) I invited 8 people and 4 people made the commitment. It is best to invite more people than you want because not everyone will be able to make the commitment.  At the end of six months, we will reassess to decide if we want to continue for another six months. We will also decide if we want to open up the group to others by inviting them to join. Ideally, it is best to have a minimum of four people and a maximum of eight. We meet in person, although some groups meet via teleconference or the web.

Mastermind Groups must have Focus

The focus of our Mastermind group is “How to grow your business using social media.” We rotate the location of the meeting each time as well so that a different member can host it at their location.  As the leader of this Mastermind group, my role is mainly a facilitator. I start the meeting by having everyone take three deep breaths so that we can get centered and focused. Each person has about 20-30 minutes to talk about their business.  Every meeting ends with the host providing an inspiring quote, video, musical piece, etc. It’s important to end the meeting with an upbeat tone so that people leave feeling good.

Mastermind Groups must have some guidelines

This is a summary of the agenda that I use as a guideline to facilitate our mastermind meetings:

1. Start with something you are grateful for. Gratitude is very important in a mastermind group. It is very easy to dump all your negative stuff on people you are close to but this is not the place. The purpose of the mastermind group is to help brainstorm solutions, not vent on everyone.

2. Review what you achieved from the last two weeks. What have you learned that you can share? What is your “aha?”

3. What are your major challenges right now? What can we do to help you move onto the next step so that you can reach your goals?

4. What is your action plan between now and the next time we meet?

5. What are you doing with social media to grow your business?

Mastermind Group should have members who are helpful

During the week that we do not meet. Each member checks in via phone (10-20 minutes) with a partner. It’s important to partner with people who have skill sets that are complementary to one another. For example, you don’t want to have two techie guys as partners. The techie guy will be better served with someone who has excellent sales and marketing skills and vice versa. The same principle should apply to your overall members of the group. For example, I don’t think it is a good idea to have all sales and marketing women in the group. There are plenty of other professional groups for saleswomen to network. It is best to mix it up with gender and professional skills set. Invite people who you think will bring balance, helpful, committed to their business, and is respectful to others.

What does it cost to belong in a mastermind group?

Lastly, I don’t charge for my mastermind group. I realize some group leaders do charge and that is part of their revenue model and that is absolutely okay. For this specific group, I have chosen to make it FREE. I have also decided that if we continue for an additional six months, I should not be the lead facilitator. I want to give other people an opportunity for a leadership role.   Are you in a Mastermind group? Perhaps your group is very different from mine. I would love to hear about it. If you are not in a mastermind group and would like to start your own, feel free to ask me a question.

Brenda Horton is the owner of Hware, a software company that desgins online business planning tools for small businesses, entrepreneurs, and non-profits.

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Brenda’s Social Media 101 Slideshow from the Lunch & Learn Series sponsored by the Nevada County Association of Realtors.