May
07

How My Mom Inspired Me To Become An Entrepreneur

1954 My mother, the Ham.

"You can't be what you can't see." That was the slogan for the release of the film, Miss Representation. It was in reference to young women needing positive female role models and the importance of being able to witness their successes --- and so by seeing these powerful women, they too would be able achieve their dreams and aspirations. In honor of Mother's Day, this blog post is dedicated to my mother, the most positive female role model I have ever known... While most young girls … [Read more...]

May
03

8 Tips On How To Capture The Mindshare Of Buyers?

8TipsForMindshare

8 Ways To Capture Mindshare Of Your Target Audience. Savvy marketers know exactly how their target audience makes a buying decision. And when the time comes to purchase, they know how to capture the mindshare of their prospective buyers. In other words, they understand that buyers/consumers/people have very busy lives and they don't wake up every morning thinking about you and your business. So, capturing and staying in the forefront of a buyer's mind is critical. So, let's play a short game … [Read more...]

Apr
05

Video Book Review: Poke The Box

BookReviewPokeTheBox

Are You Avoiding Failure? I recently finished reading, "Poke The Box" by one of my favorite speakers and authors, Seth Godin and I am very excited to share the highlights with you. Poke The Box is about failing and taking risks. It's about taking initiative and starting something. It's about taking your ideas and turning them into a reality. We live in a society where failing is discouraged. The problem with that mentality is it does not allow for taking risks. Starting a business is … [Read more...]

Jan
19

Do You Over-Complicate Your Business?

Brenda Horton and Guy Kawasaki at SXSWi 2009

Are You Confusing Your Customers? Oftentimes, as small business owners, we tend to over-complicate things. Too often we make our business much harder than it needs to be for ourselves and our customers. Here's why; "Lots of research in economics and psychology shows that when we know something, it becomes hard for us to imagine not knowing it.  As a result, we become lousy communicators. Think of a lawyer who can't give you a straight, comprehensible answer to a legal question.  His vast … [Read more...]

Oct
14

3 Business Lessons From A Punk Billionaire

The Social Network Movie

Still haven't seen the movie, The Social Network yet?  What are you waiting for? This fast-dialoguing, good acting, and great screen-writing movie deserves some accolades come Oscar time thanks to Aaron Sorkin of West Wing.  Based on the movie, here are my top 3 reasons how Mark Zuckerberg, the founder of Facebook catapulted the idea for Facebook into a reality. 1. No legal contracts. Other guys had the idea for Facebook before Zuckerberg. They came to him with the idea for Facebook with the … [Read more...]

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