How To Captivate Your Customers Like A Rockstar.

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Aug 23 9
Michael Franti

    I recently attended a Spearhead concert produced by Wanderlust in Tahoe, California, and even though I have seen Michael Franti (the lead singer of Spearhead) and his band at least a dozen times, the experience always leaves me inspired. After the concert, I started thinking about Spearhead’s insanely raving fan base and wondered what a small business owner can do to inspire and excite her target audience to take action.  After all, what's the point of having a business if you are not inspiring or motivating your customers to buy your products or services? So, here are my « Continue »

Meetup: 4 Reasons Why Meeting People in Person Still Matters.

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Jul 12 1
Meetup

Let's Meetup! If someone had told me five years ago that I would be the organizer of a Meetup group with over 100 members that discusses online business and marketing strategies, I would have told them that they were smoking crack. In case you have never heard of Meetup.com, it's an online platform to help people organize "in-person" meetings. Prior to Hware (HumanityWare), I was NOT interested in the online world, computers, technology, or any type of geek gadget. I saw them all as “necessary evils” that were much too frustrating and complicated to learn about and not worth the « Continue »

7 Reasons Why You Should Have More Fun In Your Business.

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Jun 13 6
Thank you Chase for reminding us to always have fun!

I recently attended a wedding where I sat next to a long-time friend and his two sons. While catching up on our lives, he shared with me that one of his sons was passionate about making short films with his video camera. So later that evening, I asked his son, "What do you love about making videos?"  He emphatically answered without any hesitation, "It's fun!" I have often been accused of being a passionate person, so I recognize it immediately when I see it in others and it was clear to me that this kid was passionate about his video-making abilities. His enthusiastic answer « Continue »

How My Mom Inspired Me To Become An Entrepreneur

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May 7 12
1954 My mother, the Ham.

"You can't be what you can't see." That was the slogan for the release of the film, Miss Representation. It was in reference to young women needing positive female role models and the importance of being able to witness their successes --- and so by seeing these powerful women, they too would be able achieve their dreams and aspirations. In honor of Mother's Day, this blog post is dedicated to my mother, the most positive female role model I have ever known... While most young girls were playing with dolls and having make-believe tea parties, I was pretending to be a "career" « Continue »

8 Tips On How To Capture The Mindshare Of Buyers?

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May 3 3
8TipsForMindshare

8 Ways To Capture Mindshare Of Your Target Audience. Savvy marketers know exactly how their target audience makes a buying decision. And when the time comes to purchase, they know how to capture the mindshare of their prospective buyers. In other words, they understand that buyers/consumers/people have very busy lives and they don't wake up every morning thinking about you and your business. So, capturing and staying in the forefront of a buyer's mind is critical. So, let's play a short game to help define what mindshare is.... Quick, don't think about it, just say out loud the first « Continue »

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