Right Action Right Time
I recently attended a Spearhead concert produced by Wanderlust in Tahoe, California, and even though I have seen Michael Franti (the lead singer of Spearhead) and his band at least a dozen times, the experience always leaves me inspired. After the concert, I started thinking about Spearhead’s insanely raving fan base and wondered what a small business owner can do to inspire and excite her target audience to take action. After all, what's the point of having a business if you … [Read more...]
8 Ways To Capture Mindshare Of Your Target Audience. Savvy marketers know exactly how their target audience makes a buying decision. And when the time comes to purchase, they know how to capture the mindshare of their prospective buyers. In other words, they understand that buyers/consumers/people have very busy lives and they don't wake up every morning thinking about you and your business. So, capturing and staying in the forefront of a buyer's mind is critical. So, let's play a short game … [Read more...]
I can usually tell from the first few paragraphs if I am going to like a book by how enchanting it is. Guy Kawasaki (co-founder of Alltop, an online news magazine rack), has consistently enchanted me with his previous books, from "Art Of The Start" to "Reality Check" to his most recent release, "Enchantment, the Art of Changing Hearts, Minds, and Actions." The Enchanting Factor Guy is as enchanting in person as he is through the written word. He is to the geek world what … [Read more...]
Are You Giving Platinum Service To Your Customers? Why The Platinum Rule Matters Beyond Your Customers We all know the golden rule, "Treat others the way you'd like to be treated." Well, I have been thinking a lot lately about another rule. I call it the Platinum Rule. The Platinum Rule is about treating others the way they want to be treated, not the way you think they want to be treated. For a high volume business this may be hard to achieve, but may well be worth it. Look at Zappos, the … [Read more...]
Does Your Target Audience Know Your Brand? Here is a short exercise I often share with my clients about brands: 1. Quickly. Think of a car. What image comes to mind? 2. Quickly. Think of an airline. What company comes to mind? 3. Quickly. Think of a Realtor. Who comes to mind? Whatever answer came to mind is the company that owns your mindshare. The brands that own the largest real estate (mindshare) in your head are the ones that have been most successful in infiltrating your … [Read more...]
Brenda Horton has been a public speaker for three decades. Her energetic style of speaking is engaging, fun, and educational. Contact Brenda today at brendah@hware.com and start the process of bringing her to your next event. Brenda speaks to … [Read More...]
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