Launching Your Social Media Marketing Plan For Sustainable Brands

Click to see Presentation

This is the presentation Brenda gave at the Green Festival - San Francisco on November 6, 2010. Below are links to the resources referenced in the presentation.  Let us know what you think by leaving comments below. Click image above or this link to see presentation: www.slideshare.net/envisionplanact/launching-your-social-media-marketing-plan-for-sustainable-brands   Resourses Green Blogs www.bestgreenblogs.com www.businessdegreeonline.net/green-blogs Claim your business www.google.com/local/add/businesscenter https://biz.yelp.com/claiming « Continue »

10 Reasons Why You Should Attend The Green Festival

Recycled Art Made From Trash Green Festival 2009

Tired of attending the same old boring business conferences year after year?  Then you won't want to miss the annual Green Festival coming to a city near you. I have the privilege of speaking at the upcoming San Francisco Green Festival on November 6th and 7th during the Green Business Conference. I will be sharing the stage with Joey Shepp, founder of Earthsite, a new media agency where we will be presenting on social media and online marketing plans. If you want fun, edutainment, great food, and excellent networking, then check out my top 10 reasons why you won't want to miss this « Continue »

Small Biz Tech Tour September 28th Mountain View CA

Computer Zombie

Finding My Inner-Geek True confessions here. I am a non-techie turned Geek Gal. It happend a few years ago when I was a small business owner and I was researching internet marketing strategies on the web for my real estate business. I was one of those people who thought of the computer as a necessary evil. The idea of sitting for hours in front of my computer was repulsive. I'd rather gnaw off my arm than stare at a screen all day. Computers were for people who had no social skills. They were for nerds, geeks, and introverts. "What a waste of time," I'd think to myself as I looked pitifully « Continue »

Forget the Golden Rule! It’s all about the Platinum Rule!

Platinum Service

Are You Giving Platinum Service To Your Customers? Why The Platinum Rule Matters Beyond Your Customers We all know the golden rule, "Treat others the way you'd like to be treated." Well, I have been thinking a lot lately about another rule. I call it the Platinum Rule. The Platinum Rule is about treating others the way they want to be treated, not the way you think they want to be treated. For a high volume business this may be hard to achieve, but may well be worth it. Look at Zappos, the successful  online shoe company. They have a reputation for "Platinum-Like" customer service. For « Continue »

How Is Your Company Brand Perceived?

Brand Xsmall

Does Your Target Audience Know Your Brand? Here is a short exercise I often share with my clients about brands: 1. Quickly. Think of a car. What image comes to mind? 2. Quickly. Think of an airline. What company comes to mind? 3. Quickly. Think of a Realtor. Who comes to mind? Whatever answer came to mind is the company that owns your mindshare. The brands that own the largest real estate (mindshare) in your head are the ones that have been most successful in infiltrating your subconscious mind. Now I am no brain research expert, but there have been thousands of studies done that « Continue »