Right Action Right Time
I recently attended a Spearhead concert produced by Wanderlust in Tahoe, California, and even though I have seen Michael Franti (the lead singer of Spearhead) and his band at least a dozen times, the experience always leaves me inspired. After the concert, I started thinking about Spearhead’s insanely raving fan base and wondered what a small business owner can do to inspire and excite her target audience to take action. After all, what's the point of having a business if you … [Read more...]
Let's Meetup! If someone had told me five years ago that I would be the organizer of a Meetup group with over 100 members that discusses online business and marketing strategies, I would have told them that they were smoking crack. In case you have never heard of Meetup.com, it's an online platform to help people organize "in-person" meetings. Prior to Hware (HumanityWare), I was NOT interested in the online world, computers, technology, or any type of geek gadget. I saw them all as … [Read more...]
I recently attended a wedding where I sat next to a long-time friend and his two sons. While catching up on our lives, he shared with me that one of his sons was passionate about making short films with his video camera. So later that evening, I asked his son, "What do you love about making videos?" He emphatically answered without any hesitation, "It's fun!" I have often been accused of being a passionate person, so I recognize it immediately when I see it in others and it was clear to me … [Read more...]
8 Ways To Capture Mindshare Of Your Target Audience. Savvy marketers know exactly how their target audience makes a buying decision. And when the time comes to purchase, they know how to capture the mindshare of their prospective buyers. In other words, they understand that buyers/consumers/people have very busy lives and they don't wake up every morning thinking about you and your business. So, capturing and staying in the forefront of a buyer's mind is critical. So, let's play a short game … [Read more...]
I can usually tell from the first few paragraphs if I am going to like a book by how enchanting it is. Guy Kawasaki (co-founder of Alltop, an online news magazine rack), has consistently enchanted me with his previous books, from "Art Of The Start" to "Reality Check" to his most recent release, "Enchantment, the Art of Changing Hearts, Minds, and Actions." The Enchanting Factor Guy is as enchanting in person as he is through the written word. He is to the geek world what … [Read more...]
Brenda Horton has been a public speaker for three decades. Her energetic style of speaking is engaging, fun, and educational. Contact Brenda today at brendah@hware.com and start the process of bringing her to your next event. Brenda speaks to … [Read More...]
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