Right Action Right Time
I recently attended a Spearhead concert produced by Wanderlust in Tahoe, California, and even though I have seen Michael Franti (the lead singer of Spearhead) and his band at least a dozen times, the experience always leaves me inspired. After the concert, I started thinking about Spearhead’s insanely raving fan base and wondered what a small business owner can do to inspire and excite her target audience to take action. After all, what's the point of having a business if you … [Read more...]
8 Ways To Capture Mindshare Of Your Target Audience. Savvy marketers know exactly how their target audience makes a buying decision. And when the time comes to purchase, they know how to capture the mindshare of their prospective buyers. In other words, they understand that buyers/consumers/people have very busy lives and they don't wake up every morning thinking about you and your business. So, capturing and staying in the forefront of a buyer's mind is critical. So, let's play a short game … [Read more...]
Grr! by Martin Kingsley. There are many ways to annoy and anger your customers, but I am only going to focus on one of the most common ways ---- it's about lack of clear EXPECTATIONS. Don't set realistic expectations. An example of setting unrealistic expectations are the overly-hyped informational products that are sold over the internet. When you over-promise and under-deliver, or when you paint a picture that is not an accurate description of what the customer can expect, that's a … [Read more...]
Are You Giving Platinum Service To Your Customers? Why The Platinum Rule Matters Beyond Your Customers We all know the golden rule, "Treat others the way you'd like to be treated." Well, I have been thinking a lot lately about another rule. I call it the Platinum Rule. The Platinum Rule is about treating others the way they want to be treated, not the way you think they want to be treated. For a high volume business this may be hard to achieve, but may well be worth it. Look at Zappos, the … [Read more...]
CARE About Them I used to work in the real estate industry and for many years the Brokers held the keys to the kingdom, meaning that only THEY had access to the listings. Today, the power lies in the hands of the customer with access to mountains of information on the internet. Yes, the business world is continuing to change at lightening speed. With information being indexed, categorized, organized, systematized, ranked, tweeted, posted, podcast, videoed, etc., it is the customer who now … [Read more...]
Brenda Horton has been a public speaker for three decades. Her energetic style of speaking is engaging, fun, and educational. Contact Brenda today at brendah@hware.com and start the process of bringing her to your next event. Brenda speaks to … [Read More...]
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