Nov
06

Launching Your Social Media Marketing Plan For Sustainable Brands

Click to see Presentation

This is the presentation Brenda gave at the Green Festival - San Francisco on November 6, 2010. Below are links to the resources referenced in the presentation.  Let us know what you think by leaving comments below. Click image above or this link to see presentation: www.slideshare.net/envisionplanact/launching-your-social-media-marketing-plan-for-sustainable-brands   Resourses Green Blogs www.bestgreenblogs.com www.businessdegreeonline.net/green-blogs Claim your … [Read more...]

Sep
24

5 Reasons Why Your Business Idea Needs An Action Plan

What Direction Is Best?

How An Action Plan Can Take Your Vision To Reality Every successful entrepreneur knows that going from point A to point B needs a plan or a clear direction.  The path to a profitable business requires planning. You would not drive cross country from California to NewYork with out a map or GPS (Global Positioning System). Right? So, why would anyone attempt to build a business without a plan? Or, launch a promotional campaign with out a plan, or produce an event without a plan? We all … [Read more...]

Aug
24

A 5 Step Social Media Marketing Plan

Online Biz Strategies

Envision Plan Act Track Adapt Here is a 5 step social media marketing plan presentation I put together for my local business community. Feel free to share it with others by posting it on Facebook and re-tweeting it, etc. I would love your feedback and comments below. Thanks! … [Read more...]

Jun
01

Ben & Jerry’s Ice-cream Is More than just about Cows

Ben Cohen, Brenda Horton, Jerry

Incorporating Social Activism into Business While at a fundraiser in San Francisco last week sponsored by Ben and Jerry's Ice-cream company, I had the good fortune of meeting Ben Cohen and Jerry Greenfield, founders of Ben & Jerry's. The growth and success of their small business over the last 32 years is quite extraordinary. What makes their story exceptional and inspiring is how they have cultivated a company culture of fun, transparency, and social activism while growing their business. … [Read more...]

Aug
25

Why You Need a Social Media Plan

Deer In My Yard

Not having a Social Media Plan is like going for a long Hike in the Mountains without any Food and Water. The point is that you may survive, but it will be a very challenging and frustrating experience that could have otherwise been avoided. In my last post, I wrote about how planning starts with a VISION. In this post, I want to emphasize the importance of PLANNING. When most people think of planning, they yawn, BORING! Who wants to get boggled down with details?! "Let's just go for it, make … [Read more...]

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