http://www.hware.com/2010/03/how-to-measure-the-roi-by-attending-sxs/ Right Action Right Time Tue, 03 Jan 2012 22:28:00 +0000 hourly 1 http://wordpress.org/?v=3.1.4 http://www.hware.com/2010/03/how-to-measure-the-roi-by-attending-sxs/comment-page-1/#comment-541 Christine Breese Tue, 18 Oct 2011 03:26:00 +0000 http://www.hware.com/?p=2161#comment-541 Honestly the RIO on the expos we were doing just didn't return the sales after the first couple years. The first couple years we broke even on the ROI, second couple years it didn't work out, we lost money. I think that for these to work, you have to have a new product each year or something, especially since the same poeple come back the following years. Either that or do different expos each year so that you are always reaching a new audience. I think the problem with the expo strategy is that the same audiences come back each year to these, and they already got your product so don't buy more. Either have new products at each expo, or switch it up with different expos each year so you reach fresh new audiences.  That's my experience. Honestly the RIO on the expos we were doing just didn’t return the sales after the first couple years. The first couple years we broke even on the ROI, second couple years it didn’t work out, we lost money. I think that for these to work, you have to have a new product each year or something, especially since the same poeple come back the following years. Either that or do different expos each year so that you are always reaching a new audience. I think the problem with the expo strategy is that the same audiences come back each year to these, and they already got your product so don’t buy more. Either have new products at each expo, or switch it up with different expos each year so you reach fresh new audiences.  That’s my experience.

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