I just finished reading two books and they are filled with powerful reminders that strong business relationships matter and harnessing the power of social media is critical to cultivating those relationships. The first one is called “Crush It” by Gary Vaynerchuck. For those of you who have not heard of Gary, he has internet rock star fame. He grew his family’s local wine shop into a national industry leader using the power of social media. I highly recommend it to every entrepreneur who wants to grow their online brand. It’s fresh, authentic and a very fun read. I believe we are seeing the emergence of a new kind of entrepreneur in America and Gary Vaynerchuck is our poster boy.
The second book is “Trust Agents” by Chris Brogan and Julien Smith. Chris was just recently named one of Forbes Web Celeb 25. Trust Agents offers incredible perspective on how to harness the power of social media by understanding that transparency and authenticity is powerful behavior in building your online presence. They write about being a “Human Artist” – someone who understands how to communicate with people in a real and thoughtful way.
Using the Power of the Internet
These two books, “Crush It” and “Trust Agents” should be the foundation to growing your business online. They are a must read for anyone who is serious about building your business by using the power of social media.