4 Tips to Getting Started with Social Media:
1. Understand your Target Audience – It’s not the entire 2 billion people on the internet. Get laser-focused on who they are and where they hang out online.
2. Know your Target Audience’s problems, challenges, and concerns. When you understand this, you will be in a much better position to help them.
3. Be a Solutionary! Yes, it’s a made-up word. Bring a solution to their problems in a revolutionary way. Today’s economic times requires that you address their issues with creativity and innovation. How does your product/service solve their problem?
4. Make it easy for them to find you online using social media, search engine optimization, blogging, etc.